Hi, I’m Morgan Wilke, a Senior Marketing Analyst with 13+ years of experience helping businesses transform data into meaningful marketing strategy. I specialize in campaign optimization, performance reporting, and go-to-market analytics, with expertise in tools like SQL, Tableau, Power BI, Google Analytics (GA4), and Marketo.

Throughout my career, I’ve partnered with marketing, sales, finance, and operations teams to develop multi-touch attribution models, executive dashboards, and KPI frameworks that drive ROI, LTV, CAC, and pipeline growth. Whether it’s building reporting infrastructure from the ground up or optimizing an underperforming channel, I’m passionate about using data to tell compelling stories and fuel better business decisions.

I believe that analytics should be clear, actionable, and aligned with real business goals—not just numbers on a slide. If you’re looking for someone who can bridge the gap between data and strategy, you’re in the right place.