Marketing Analytics Consultant | Remote | April 2024 – Pres. (Contract)

• Optimized multi-channel marketing campaigns (email, social, paid media, OOH), increasing ROI by 5%, and enhanced email performance using Marketo and A/B testing.
• Translated multi-source data into executive-ready insights using SQL and Tableau; standardized KPIs (LTV, CAC, ROI) for Startup Banking and Sponsorships.
• Discovered a system gap that recovered 1,100 missed leads; collaborated across teams using tools such as Oracle SQL, Google Analytics, and Looker for campaign analysis.

Marketing Reporting and Process Specialist | Remote | December 2022 – October 2024

• Created and maintained Standard Operating Procedures (SOPs), meeting a department benchmark of five new SOPs per quarter to improve marketing operations.
• Produced weekly marketing operations reports, supporting cross-functional project management and process optimization across campaigns.
• Designed and maintained SharePoint pages; leveraged Workfront, Power BI, and Salesforce to drive reporting accuracy and marketing team efficiency.

Senior Business Intelligence Analyst, Marketing & Forecasting | Remote | February 2021 – December 2022

• Built and maintained Tableau dashboards and Alteryx workflows to support subscriber forecasting with 95% confidence interval accuracy.
• Analyzed large datasets using SQL (Teradata), guiding marketing strategy with predictive modeling and data-driven recommendations.
• Delivered insights on subscriber growth trends, budget planning, and campaign performance through advanced statistical analysis and visualization.

Senior Marketing Operations Analyst | Remote | February 2018 – February 2021

• Improved campaign ROI by 10% and reduced fraud loss by $360K annually through strategic guidance and analysis of digital acquisition efforts.
• Consolidated data from multiple platforms and created compelling Tableau and Power BI dashboards for executive-level reporting.
• Spearheaded KPI standardization (LTV, CAC, ROI) and supported Azure data warehouse implementation; optimized email and social campaigns using Marketo and Sprinklr.

Analytics & Data Management:

SQL (Oracle, Teradata), Alteryx, BigQuery, Google Analytics (GA4), A/B Testing, Forecasting, Predictive Modeling, Statistical Analysis, Data Cleansing, Data Integration, KPI Development (LTV, CAC, ROI)

Data Visualization & BI Tools:

Tableau, Power BI, Looker, Excel (Advanced), Microsoft PowerPoint, SharePoint, Data Storytelling, Dashboard Design

Marketing Technology & Automation:

Marketo, Salesforce, Sprinklr, Workfront, Dynamics CRM, Campaign Optimization, Digital Marketing Analytics, Email Marketing Automation, Marketing Performance Reporting

Project & Process Management:

Project Management, Process Improvement, Standard Operating Procedures (SOPs), Budgeting & Planning, Cross-functional Collaboration, Agile Tools (Jira)

Soft Skills: Critical Thinking, Leadership, Strategic Planning, Communication, Problem Solving, Stakeholder Engagement